FAQs

The name represents the idea that there are four pillars that need to be built and mastered by the business person who wants to market, sell and lead more effectively; Relate, Retain, Remind, Reward. Marty Greene, Top of Mind Guy, brings to the Top of your Mind the concepts, resources and tools that make you more self-reliant, resourceful and successful so that you become and remain at the Top of Mind of your prospects, clients and team members.

First, all business is built on relationships .

The most common frustration small business owners report is the inability to connect with people who are different than they are. This is backed up by the data. According to a study by The Chally Group, only 18% of customers report they will buy from a salesman whose personality does not match theirs, where 82% will purchase when personalities do match. With his specialized training, Top of Mind Guy will help you spend more time on the 82% side by learning how to connect with people of all personality types.

Retention is simply building a relationship, based on superior customer service, that creates raving fans so that clients see you as a trusted advisor vs a salesman. That requires a higher level of leadership, extraordinary communication skills and systems to keep track of it all.

Remind is a key pillar because our clients are so busy with life and bombarded by offers that we need to take proactive steps to keep ourselves at the Top of Their Mind. Top of Mind Guy provided the resources, tools and messaging to help you accomplish mastery in this area.

Finally, Reward is the key step to make a client feel they are important to you. How do you reward loyalty in little ways or in big ones? Top of Mind Guy has the systems in place so you can check this final box.

Set an appointment or text me directly using my digital business card at: https://martygreene.info. Or fill out the contact request form on my home page and I will reach out to you.

Yes, and thanks for asking. I began my career as an instrumental music teacher for grades 4-12. I had some positional authority, but as a teacher of a subject that is clearly on a volunteer basis I was required to relate and sell the fun and value of playing an instrument to kids who were very different from 4th grade through Junior High/Middle School and then in High School. At the time I related the differences mostly to age, which was valid, and looking back I now realize they also responded differently based on their personality types.

The good news is that I was very successful in that arena.

The bad news is that it didn’t pay enough to live the lifestyle I desired for myself and my family. So, like many teachers, I took on side businesses to supplement my income. What I found was that I could sell to people who wanted to know a lot about what I was selling. That makes up less than 25% of the marketplace, so I ended up frustrated. I read every book on sales, listened to every sales guru on cassette, then DVD, then webinar I could get my hands on. I attended live seminars and then virtual ones.

Finally, it was in 2018 that I learned that I had been asking the wrong question all along. I had already been certified as a John Maxwell Trainer…..but that still didn’t teach me how to sell courses or anything else. It was what I learned in April 2018 that changed everything, because the new business I started that month with my wife catapulted. My ability to complete the transaction with people of various personality types improved from a frustrating 45% to 98% and we built a team of 120 in six weeks. 

The teacher in me determined that I needed to share the specialized skills that gave me my voice and my wings, and Top of Mind Guy emerged.

Since then I’ve built on those skills with additional modes of communication and I’m excited to blend the modalities to raise your results and elevate you to the heights you dream of!